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The world is moving at a fast pace, and the numbers are here to show for it.
In 2020, the global digital advertising market was valued at US$155.53 billion and is expected to reach US$281.32 billion by 2025.
As technology continues to evolve rapidly, marketing tools can now engage audiences in ways that were not possible in the past. In the age of targeted Facebook ads and artificial intelligence, the potential of marketing strategies extends far beyond advertising in magazines or billboards on highways.
Enter the rise of MarTech, the industry dedicated to technology commercialization. With the help of machine learning, MarTech technology can now reach consumers in more targeted ways. With more and more brands looking for ways to tailor their marketing to specific customer needs, it’s no wonder the industry saw 14% growth from 2019 to 2020.
What is Ojamo
One of the companies at the forefront of the booming industry is Ojamu. The Singapore-based company founded in 2019 aims to disrupt digital marketing by using its Ai-based solutions based on Blockchain technology.
How successful a marketing strategy is depends on how deeply companies know their consumers – from their backgrounds and emotions to their needs and expectations. With the advent of email marketing and newsletter subscriptions, consumers often receive material that is not specific enough for their particular area of interest or need.
Through the use of Ai tools, Ojamu uses real-time data to predict the most relevant digital marketing strategy for end users – including brands, products, services, or a combination of both. Furthermore, the Ojamu platform will be available across multiple blockchains, easing compatibility issues for users.
Enhanced Insights
Ojamu provides brands with access to key data points from specific industries, providing deep insight into how consumers interact with marketing communications.
By interconnecting hundreds of millions of unique data sets, the company’s technology allows users to access insights that wouldn’t be possible manually.
Once the data is collected, it is then analyzed using advanced algorithms that can predict the most suitable marketing strategy with the most likely success rate, providing users with a step-by-step roadmap for implementation.
The company’s predictive neural engine allows brands to make their marketing campaigns more sped, accurate, and focused on the specific needs of their audience.
Decentralized data
Data is incredibly valuable and can easily be mismanaged if it is put into the wrong hands, which is why the cybersecurity industry is in great demand right now. In the event of a breach, a user data breach can tarnish the brand’s reputation and customer trust.
Ojamu uses decentralized storage platforms to secure users’ data by distributing it across multiple nodes of the Blockchain network, protecting the information from being compromised. By using Blockchain technology and enhancing its security, the company is trying to differentiate itself from MarTech’s competitors.
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