NBA basketball team the Houston Rockets have partnered with NYDIG, a leading bitcoin solution provider, to be the team’s official bitcoin services partner. The deal will provide the team with cryptocurrency-related opportunities and give NYDIG exclusive exposure across the team’s social, digital and arenas. The total sponsorship amount, which was not disclosed, is paid in bitcoin.
NYDIG Forges Crypto Services Partnership With Houston Rockets
NYDIG, the bitcoin services company, has entered into a sponsorship deal with the Houston Rockets, the two-time NBA champion basketball team. The deal will allow NYDIG to be the official bitcoin services partner and the team’s bitcoin platform, meaning the company will have exclusive access to multiple areas of the franchise, including social platforms. , digital and in the arena.
The Houston Rockets will also work with NYDIG to expand knowledge and awareness about the world of cryptocurrency and the uses of these new investment tools. On this topic, Gretchen Sheirr, president of business operations for the Houston Rockets, said:
Our organization has relied on technological advancements to stay at the forefront of technology. Partnering with NYDIG allows us to leverage the growth of Bitcoin to deliver creative rewards and payment options to our fan base and associates.
NYDIG Naming Rights and Recent Partnerships
With the agreement, NYDIG will also obtain the naming rights for the levels of the Toyota Center suite (the main arena of the Houston Rockets), which will be called the “Bitcoin Suites by NYDIG”, and will receive advertising during the games of the Rockets. The sponsorship amount (which was not disclosed by either party) will be paid entirely in bitcoin by NYDIG, with funds held by NYDIG. Kelly Brewster, Marketing Director of NYDIG, detailed:
The Rockets will be paid in bitcoin, and this partnership underscores our enthusiasm for the Houston area and the Bitcoin innovation taking place there.
NYDIG has launched partnerships lately, having also partnered earlier this month with Landry’s – the restaurant, hotel and entertainment company – to fuel a bitcoin loyalty rewards program that will bring bitcoin rewards to some franchise users. The company also acquired Bottlepay, a Lightning Network-based payments company, to include its Lightning Network infrastructure in NYDIG’s current full offering.
What do you think of the partnership between NYDIG and the Houston Rockets? Tell us in the comments section below.
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