Audi-backed Hollyid makes blockchain debut on Maiar launch pad in November

holoride, the Audi-backed company that is building the future of in-vehicle experiences, has announced its debut on Elrond Network’s strategic accelerator platform, the Maiar Launchpad.

Holoride’s vision is to turn every drive in the car into a gripping adventure in extended reality.

In the 2.5 years since its inception, holoride has engaged in collaborations with Audi, Porsche, Daimler and Ford, as well as media giants such as Universal Pictures, Disney and the Discovery Channel.

The transparency and economic incentives created through the RIDE token and NFTs on the Elrond blockchain will for the first time deliver a layer of trust that will deeply align the interests of users, content creators and automakers, and dramatically improve experiences for customers. users.

RIDE is the utility token of colorid platform that is at the heart of its ecosystem. RIDE is designed to help incentivize holoride use through its dynamics of delivering additional benefits and increased user engagement.

Nils Wollny, CEO and co-founder of holoride, said:

“The RIDE token will be essential in building a vibrant and sustainable economy for the holyday ecosystem, connecting automakers, content creators, brands and passengers, and enabling them to capture value along the way.”

holoride will launch the blockchain component of its multi-layered technology stack on the The Maiar launch pad, Elrond’s incubation and acceleration platform that caters exclusively to projects of strategic importance to the Elrond ecosystem.

Beniamin Mincu, CEO of Elrond Network, said:

“With the strong support of Audi, holoride is leading a new front of innovation that has the potential to be transformational for the automotive industry and bring Elrond technology into the hyperconnected cars of the future. are excited to accelerate the adoption of a new technology and business vertical as the first project on the Maiar Launchpad. ”

The holoride RIDE token is published by holoride AG, a company incorporated under the laws of Liechtenstein with its registered office in Vaduz. holoride AG, Vaduz, is a 100% subsidiary of holoride GmbH, Germany.

German startup holoride is creating a whole new category of passenger media by connecting Extended Reality (XR) content to vehicle data points in real time. These data points include physical information, such as acceleration and direction, traffic data, and route and travel time. Holly technology offers a new kind of immersion in all kinds of VR content, creating a breathtaking immersive experience and dramatically reducing motion sickness. The tech startup was founded in late 2018 in Munich, Germany, by Nils Wollny, Marcus Kuehne, Daniel Profendiner and Audi, who own a minority stake in the startup. It has been hailed four times as “Best of CES” (Las Vegas, January 2019), recognized as one of the 100 best inventions of 2019 by TIME magazine and is part of the global innovation platform “STARTUP AUTOBAHN powered by Plug and Play ”. In 2021, holoride won the prestigious SXSW Pitch and was also named Best in Show.

Elrond is a new blockchain architecture, designed from the ground up to deliver a cumulative 1,000-fold improvement in throughput and execution speed. To achieve this, Elrond introduces two key innovations: a new adaptive state sharing mechanism and a Secure Proof of Stake (PoS) algorithm, enabling linear scalability with a fast, efficient and secure consensus mechanism. Thus, Elrond can process up to 10,000 Transactions Per Second (TPS), with 5 seconds latency and negligible cost, attempting to become the backbone of an unlicensed, borderless, globally accessible internet economy. whole.