Retail FX/CFD broker Vantage today (Thursday) announced an update to its website and trading app, which aims to offer users “greater transparency” and “cost savings”.
According to representatives of the broker, Vantage aims to become the first choice for retail investors interested in trading index contracts for difference (CFDs).
As Vantage's press release states, the move is a direct consequence of the introduction of new stock index CFDs to the brokerage's offering in January. The updated website and trading app aims to better accommodate investors interested in index trading.
Keeping this in mind, the broker has prepared additional educational materials, a more transparent price comparison with competitors' offers and better visibility of spreads.
Explore over 25 global tradeable indices with Vantage's all-in-one trading app, right at your fingertips! 🖐️ 💰
Download the app and trade indices like a pro today: https://t.co/VaqNm4ixgh#VantageApp #AllInOneApp #IndexTrading #Financial markets pic.twitter.com/snG6PqwCvR
– Vantage (@vantagemkts) January 23, 2024
“Our latest developments reflect our determination to become the destination of choice for index CFD trading, providing clients with the edge they need in today’s dynamic markets,” commented Marc Despallières, Director of strategy and trading at Vantage.
Additionally, Vantage's mobile app has been enhanced with new, more advanced mapping tools.
It is worth mentioning that Vantage has updated its website once in 2024 as part of a “New Year, New Look” approach, focusing on greater optimization for mobile devices. At the same time, Vantage Academy was established, serving as the company's educational center.
Vantage bets on motorsport
Vantage's product line emphasizes indices, but its marketing efforts primarily focus on motorsport, despite soccer's high popularity among brokers. In February, the company announced its decision to extend its sponsorship of the NEOM McLaren Extreme E racing team for a third consecutive year. This team competes in the off-road electric SUV racing circuit, which aims to highlight sustainability initiatives.
The partnership, initiated in 2022 between the British company Vantage and the NEOM McLaren team, is built around a mutual commitment to innovation.
While the norm among brokers has largely been to leverage football for promotional activities, there is a growing trend to engage in motorsport. This change dates back to twelve years ago, when XTB took the initiative to sponsor an F1 team.
Following in these footsteps, RoboMarkets has also entered the arena by sponsoring the BMW M Motorsport team in the 2023 DTM season, highlighting an expanded approach to sports sponsorship within the commercial sector.
Retail FX/CFD broker Vantage today (Thursday) announced an update to its website and trading app, which aims to offer users “greater transparency” and “cost savings”.
According to broker representatives, Vantage aims to become the first choice for retail investors interested in trading index contracts for difference (CFDs).
As Vantage's press release states, the move is a direct consequence of the introduction of new stock index CFDs to the brokerage's offering in January. The updated website and trading app aims to better accommodate investors interested in index trading.
Keeping this in mind, the broker has prepared additional educational materials, a more transparent price comparison with competitors' offers and better visibility of spreads.
Explore over 25 global tradeable indices with Vantage's all-in-one trading app, right at your fingertips! 🖐️ 💰
Download the app and trade indices like a pro today: https://t.co/VaqNm4ixgh#VantageApp #AllInOneApp #IndexTrading #Financial markets pic.twitter.com/snG6PqwCvR
– Vantage (@vantagemkts) January 23, 2024
“Our latest developments reflect our determination to become the destination of choice for index CFD trading, providing clients with the edge they need in today’s dynamic markets,” commented Marc Despallières, Director of strategy and trading at Vantage.
Additionally, Vantage's mobile app has been enhanced with new, more advanced mapping tools.
It is worth mentioning that Vantage has updated its website once in 2024 as part of a “New Year, New Look” approach, focusing on greater optimization for mobile devices. At the same time, Vantage Academy was established, serving as the company's educational center.
Vantage bets on motorsport
Vantage's product line emphasizes indices, but its marketing efforts primarily focus on motorsport, despite soccer's high popularity among brokers. In February, the company announced its decision to extend its sponsorship of the NEOM McLaren Extreme E racing team for a third consecutive year. This team competes in the off-road electric SUV racing circuit, which aims to highlight sustainability initiatives.
The partnership, initiated in 2022 between the British company Vantage and the NEOM McLaren team, is built around a mutual commitment to innovation.
While the norm among brokers has largely been to leverage football for promotional activities, there is a growing trend to engage in motorsport. This change dates back to twelve years ago, when XTB took the initiative to sponsor an F1 team.
Following in these footsteps, RoboMarkets has also entered the arena by sponsoring the BMW M Motorsport team in the 2023 DTM season, highlighting an expanded approach to sports sponsorship within the commercial sector.