London, UK, May 5, 2023, Chainwire
VEXT is next for Veloce in Web3 evolution, a London-based company to launch the VEXT utility and governance token.
Swift, the world’s first digital racing media networkdives into the world of Web3 with the launch of its new blockchain utility and governance token, VEXT.
Created in partnership with MDRxTech, experts in technology development and Web3 strategy, VEXT will enable the Veloce community to truly influence and govern Veloce’s core decentralized assets.
The Veloce brand includes an industry-leading gaming and racing platform, Veloce Esportsand winning outfit, Veloce Racingcurrently competing in the famed Extreme E Championship.
Within this Veloce network are among the most influential names in gaming and racing, including Mercedes AMG, Ferrari, McLaren and Yas Heat, as well as established joint venture sub-brands, such as Lando Norris’ gaming and lifestyle brand Quadrant.
With the largest running community in the world, attracting 35 million subscribers to date and reaching nearly one billion monthly viewssthe Veloce group is a perfect fit for Web3.
VEXT will allow token holders to integrate into the Veloce ecosystem and have tangible influence over the direction of assets within the Veloce group, including teams, talent, leagues, and content.
Token holders will also be able to transact games and interactive live sports features, with rewards for engagement such as tokens, early access to merchandise, and real-world events for an enhanced user experience.
A VEXT integrated store, in collaboration with Veloce partners, will fully integrate the Veloce network into a decentralized community, implementing more utilities for integrated users and rewarding early adopters.
Details about VEXT and its platform will be released in the coming weeks, with multiple partnerships and integrations to be announced. Users interested in learning more about VEXT can register on the website ahead of the public presale to be announced shortly.
Rupert Svendsen-Cook, co-founder and CEO of Veloce, said: “This is the most exciting thing we’ve ever done. As a company, we have the two key ingredients for Web3: a globally engaged community and an incredible amount of utility. Our ultimate ambition is to become the first truly decentralized global sports group.
Tom Grogan, CEO of MDRxTech, said: “Evolving Veloce, already a pioneer and innovator in motorsport, is an incredible opportunity. They take advantage of the best elements of Web3 – community participation and decentralization – while providing real utility and control over an organization whose millions of people already care deeply I’m so proud of the team who worked so hard to design this launch-ready product and continue to be inspired by the Veloce team for their commitment to innovation and disruption in this amazing industry.
About Veloce
Founded in 2018, Swift is a multi-pillared games and sports media group operating in some of the most innovative, fast growing and forward looking sectors in the UK.
For more information:
Website | Telegram | Twitter | Discord | instagram | Youtube | LinkedIn | ICT Tac
About MDRxTech
Launched in 2020, MDRxTech is a digital transformation consultancy providing ‘compliant by design’ transformation to clients across a wide range of industries and geographies.
MDRxTech is made up of management consultants, software developers, blockchain engineers, data scientists and designers who work closely with lawyers and regulatory specialists from the Mishcon de Reya Group. MDRxTech specializes in new technologies with legal complexity such as artificial intelligence, machine learning, metaverse and Web3 technologies such as blockchain, NFTs and cryptocurrencies. MDRxTech is part of the Mishcon de Reya Group, which includes award-winning law firm Mishcon de Reya, as well as other businesses including MDR Brand Management.
Contact
Head of Digital Marketing
Louis Broomfield
Veloce Media Group
(email protected)
