Multinational music company Universal Music Group (UMG) announced on Thursday that the company has partnered with non-fungible token (NFT) platform Curio. UMG says Curio will be a “dedicated global outlet for future officially licensed NFT projects” for the company’s labels and artists worldwide.
The Curio platform will be Universal Music Group’s dedicated global outlet for NFTs
Following UMG’s Non-Fungible Token (NFT) Metaverse Music Group Project featuring four Bored Ape Yacht Club (BAYC) NFTs, the music-based entertainment company has revealed a new partnership with NFT Curio NFT. The NFT Curio market platform was launched in 2020 and has issued over 75,000 NFTs to date.
According to UMG’s announcement, Curio will be used to bolster “future NFT projects from its unparalleled roster of global artists and labels, providing greater scalability and flexibility to issue authentic fan-oriented collectibles, carefully selected for each project”.
Universal Music Group is a well-known company with roots in music dating back to 1934. In 1996, UMG’s parent company officially became known as Universal Studios, Inc., and the multinational’s music division was dubbed: Universal Music Group.
UMG has a wide range of artists from around the world, including Sting, Taylor Swift, Billie Eilish, Lil Wayne, Adele, Rihanna, Mariah Carey, Jay-Z, Coldplay, and more. Michael Nash, executive vice president of UMG’s digital strategy unit, said NFTs are a great way to engage with an artist’s fans.
“UMG and our labels are focused on developing NFT projects that engage and speak authentically to our artists’ fans and new audiences,” Nash said in a statement. “With Curio, our labels will have a secure and dedicated platform to host these premium projects and offer new opportunities for collectors and fans around the world to acquire unique pieces, inspired by their favorite artists and labels”, added the leader. from UMG.
Nash further noted that Web3 is on UMG’s radar and said:
UMG is focused on developing new opportunities in this space that puts our artists and labels front and center, ensuring that the evolution of Web3 offers exciting new avenues for their creativity.
Curio co-founder says UMG’s huge catalog offers “unlimited opportunity to deliver value to fans around the world”
The non-fungible token (NFT) ecosystem has grown into a billion-dollar industry very quickly and UMG is following many well-known brands that have entered the space. The list of NFT industry participants includes companies such as Coca-Cola, Pepsi-Cola, Budweiser, Adidas, Arizona Iced Tea, Rolling Stone, Topps, Major League Baseball (MLB), Nike, Gannett News, Coachella Festival, Konami, Ubisoft, and more.
One artist who has worked with Curio NFT before is System of a Down (SoaD) lead singer Serj Tankian. Bitcoin.com News spoke with Tankian about his NFT collection and working with Curio on his exhibit.
Regarding the partnership with UMG, Curio co-founder Ben Arnon said the company is looking forward to working with UMG “in the NFT and Web3 space.” “UMG has an extensive catalog with limitless opportunities to deliver value to fans around the world,” Arnon remarked during the announcement.
What do you think of Universal Music Group’s partnership with Curio NFT? Let us know what you think about this topic in the comments section below.
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