This Ethereum Project Brings “Virtual Lifestyles” to the NFT Decentraland Metaverse

Connecting the metaverse with the Universe Boson protocol has a colossal task ahead, but taking the fashion designs of some of the best virtual designers offline seems inevitable as followers grow for labels like DRESSX, MetaFactory and others.

The Boson Protocol is already using smart contracts to fuel commerce. With their new portal, users can buy or earn products both in the metaverse and physically. Items tokenized as Boson Escrow NFTs and allow these NFTs to be exchanged for physical goods or services.

Bringing you the world’s first virtual lifestyle and commerce playground that connects the metaverse to the universe.

Boson Portal is a virtual wonderland full of experiences and rewards that will unlock the purchase of unique physical items. pic.twitter.com/SMJu2InLuP

– Boson Protocol (@BosonProtocol) November 7, 2021

Selling physical goods as NFT seems like a likely progression in the world of NFTs. With wearables now cemented as the new toys for collectors and avatars wanting to show off their virtual personalities, why not take these items offline, allowing users to purchase the physical products seamlessly in the metaverse.

Inside the NFTverse on Decentraland

Which industry will be the first to thrive in this newly bridged world? Only time will tell, but it looks like fashion will play a huge role. Earlier this year, Boson Protocol acquired The Glass Suit, a range of digital and physical experiences from popular fashion label Dolce & Gabbana.

This was a clear signal of the direction Boson was heading in the realm of trade within the Metaverse. By investing in this collection, the conversation about consumerism within the metaverse opened and since then there has been an influx of brands and wearable tech plunging into the digital fashion arena.

For brands, the opportunity to tap into a new market and add additional value to current designs is too alluring to ignore.

For the metaverse and crypto communities who are in many ways the early adopters of commerce in the new decentralized world, access to new drops and exclusive brands that can be purchased virtually and worn physically blurs the lines between the metaverse even further. and the universe.

Allowing brands to build a home within the metaverse will add to the whole ecosystem. As the version of ourselves we create is limited only by our imagination, it will be interesting to see these visual representations play out in the physical world as well. Watching established brands navigate these uncharted waters of the Metaverse is refreshing and fascinating.

Boson Protocol intends to launch into a line of metaverse, the first location will be Decentraland, a decentralized 3D virtual reality platform. The company raised $ 10 million in private investment and recently completed a $ 25.8 million crowdfunding campaign.

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