Excellent match? Walmart shoppers are twice as likely to own Bitcoin as the rest of Americans
A Morning Consult survey published on September 21 found that frequent Walmart shoppers are twice as likely to own Bitcoin than the average American.
Nearly a third of those who visit the largest US grocery chain more than once a week hold the standard cryptocurrency.
Overall, Bitcoin is 16% owned in the US, and only 10% of non-Walmart shoppers deal with the top coin.
Last week, a fake press release about Walmart’s acceptance of Litecoin, which was picked up by some major media outlets, drove the price of the OG altcoin by nearly 30%.
Notably, the official Litecoin Twitter account also briefly tweeted the fake news. Walmart and the Litecoin Foundation were quick to deny the partnership.
As reported by U.Today, founder Charlie Lee blamed the organization’s director of social media for the incident:
It was a mistake to retweet it. We quickly deleted it after that. But the damage has been done.
However, Walmart’s bitcoin-centric customer base and recent crypto-related job postings suggest that the Litecoin scam could be a sign of things to come.
