Manchester, UK, 30 June 2023, Chainwire
Manchester City and OKX, a leading crypto exchange by trading volume and a leading company in Web3 technology, today announced OKX as the club’s official partner in a new multi-year deal .
As part of the expanded deal, OKX branding will appear on the left sleeve of men’s and women’s first-team game kits and retain its position on the left sleeve of first-team training kits, in addition to appear on other club digital kits and physical assets.
OKX’s partnership with Manchester City began in March 2022, extending for the first time in July 2022 to become the club’s Official Training Kit Partner for the 2022/23 season. To date, this partnership has helped introduce the brand to millions of football fans around the world through innovative Web3 experiences such as OKX collectivethrough which fans can connect with Manchester City players and OKX ambassadors such as Jack Grealish and Alex Greenwood.
The expansion of the partnership was unveiled during an exclusive reveal at the Etihad Stadium with Ferran Soriano, Managing Director of City Football Group, and Haider Rafique, Global Marketing Director of OKX. As part of the event, the cover art was unveiled in a “virtual reveal” with a hero video featuring player avatars. Manchester City legend Gael Clichy was also on hand for a Q&A with the media.
During a session moderated by the Manchester City presenter Natalie Pique, Rafique and Soriano spoke about OKX’s vision to reach City fans around the world through this partnership. They also discussed the role Web3 technology can play in fan engagement, especially when it comes to designing engaging and immersive experiences for fans.
Ferran Soriano, CEO of City Football Group, said: “We are very proud to have OKX represented on Manchester City’s shirt sleeve. OKX and Manchester City are leading companies with a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s worldwide fan base and there will be many more to come. It’s a very exciting partnership.
Haider Rafique, CMO at OKX, said: “The journey with the Man City team has been incredible. Manchester City was our first official partnership with a global brand and in just a year and a half we’ve come a long way. It was always our intention to integrating into the sport and helping the club lean into Web3 Fifteen months later we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.
The cover art partnership brings us closer to City fans around the world, and we look forward to collaborating to create unique, exciting and innovative engagements using Web3 technology. As the club’s official cryptocurrency exchange partner, fans can expect amazing things every time they interact with OKX.
OKX is a world leading technology company building the future of trading and Web3. Its leading self-custody solutions include the Web3-enabled OKX wallet, which gives users greater control of their assets while expanding access to DEXs, NFT markets, DeFi, GameFi and thousands of other assets. ‘apps.
OKX partners with a number of the world’s most renowned brands and athletes including: English Premier League champions Manchester City FC, McLaren Formula 1, The Tribeca Festival, Olympian Scotty James and F1 Daniel Ricciardo.
OKX is committed to transparency and security and publishes its Evidence of reserves on a monthly basis.
To learn more about OKX, download our app or visit: okx.com
About Manchester City Football Club
Manchester City FC is an English Premier League club founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since won the UEFA Champions League, European Cup Winners’ Cup, nine League titles, seven FA Cups and eight League Cups. Manchester City FC is one of 13 clubs in the City Football Group.
Under the guidance of Pep Guardiola, one of the most decorated managers in world football, the Club play their home and UEFA Champions League matches at the Etihad Stadium, a spectacular 53,500-seater arena that City have elected home since 2003. Today, the stadium sits on the wider Etihad campus, which also includes the City Football Academy, a state-of-the-art youth training and development facility in the heart of eastern Manchester. Featuring a 7,000 capacity Academy Stadium, City Football Academy is also where Manchester City Women’s Football Club and elite development squad train daily and play their competitive matches at home.
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