Kraken is delighted to unveil an exciting partnership with English Formula 1 team Williams Racing, one of the most iconic and successful teams in the history of the sport.
This groundbreaking partnership brings together two historic brands renowned for their innovation, cutting-edge technology and relentless passion for excellence. The partnership also unites two of the world’s most trusted brands on the global stage with a shared vision for the future of finance, community engagement and a commitment to pushing the boundaries.
The Kraken logo will appear prominently on the halo and rear fender of the Williams Racing FW45 race car driven by Alex Albon and Logan Sargeant at the 2023 Formula 1 Rolex Australian Grand Prix. advancing our mission of accelerating cryptocurrency adoption. so that communities around the world can more easily achieve financial freedom.
Kraken and Williams Racing will also create unparalleled digital collectible experiences with a focus on uplifting the crypto community and engaging motorsport fans. As always, community remains at the heart of everything Kraken does; For the first time, owners of some of the most exciting digital collectible projects on KrakenNFT will be able to display their NFTs on the back fender, alongside Kraken.
“Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance and innovation. They are two iconic brands that have stood the test of time,” said Mayur Gupta, Chief Marketing Officer of Kraken. partnership will allow us to engage with the global Kraken and William communities and show the impact and life-changing potential of Crypto and Web3.”
This partnership marks Kraken’s first global partnership with a Formula 1 team as we prepare to boost our global presence in the coming year.
Two historic brands that never stop innovating
Kraken and Williams Racing share countless similarities between their origins, values and performance-driven standards. They are both iconic and serious disruptive brands, driven by passion and a commitment to creating innovative products for an ever-changing world. Williams has always kept an eye on the future, living by his mantra: “The next race is always the most important.”
Williams Racing has earned respect on the grid by never settling for “good enough” and by constantly finding ways to innovate and perform on the track. With the second-most Constructors’ Championship wins of any Formula 1 team, Williams is one of three brands to hold its place every season for more than four decades. Kraken is proud to join them as they continue to build for the team’s long-term success.
Boost global crypto adoption
When it comes to ensuring your financial freedom, nothing puts you in the driver’s seat like crypto. Accessible by over 10 million customers worldwide, Kraken has earned a reputation as a safe place to buy and sell BTC, ETH, and other digital assets.
We are honored to work with Williams Racing, one of the most esteemed brands not only on the Formula 1 grid, but worldwide. As we accelerate our mission to build financial freedom and inclusion globally, we look forward to partnering with Williams Racing and seeing our mission through to the checkered flag.
These materials are for general informational purposes only and do not constitute investment advice or a recommendation or solicitation to buy, sell, gamble or hold any crypto-asset or to engage in a specific trading strategy. Some crypto products and markets are unregulated and you may not be protected by government indemnities and/or regulatory protection schemes. The unpredictable nature of crypto-asset markets can lead to loss of funds. Tax may be due on any return and/or increase in value of your crypto-assets and you should seek independent advice on your tax position.
