The world changes.
This isn’t news to anyone, but sometimes it’s nice to realize that unlike the headlines in the news, no all change is bad. In fact, the past decade has seen so many technological innovations and improvements that even 2015 seems like a different world. Internet speeds, connection to anyone in the world (for free) and our ability to reach large groups of people without intermediaries are simply revolutionary.
When it comes to the evolution of technology, this often happens with different iterations. Once a system is mature, you have a better idea of what we would like to change and improve. We go back to the drawing board, focus our creative minds on the issues, and create a new version that has evolved to better meet our needs. The Internet has followed this model since its inception, evolving in three distinct stages. We are only at the dawn of the third stage, called Web 3.0, with technologies such as blockchain and AI only now able to support it.
A key aspect of Web 3.0 is decentralization, which almost always involves blockchain. To date, this has been the only way to scale a massive network efficiently and securely. But there aren’t many social media companies that have a blockchain-based platform. While big players like Facebook, Instagram, and TikTok have experimented with blockchain, it might be impossible to swap the massive infrastructure running these platforms today with a blockchain-based ecosystem. It would be like wanting to swap the foundations of a house without the people who live there realizing.
To date, the Chingari social media platform is the only one to be successful in all areas: growth (over 85 million in less than two years), blockchain-based roadmap and vision of a truly decentralized ecosystem.
Is Chingari the best hope for the first true Web 3.0 social media platform? It’s hard to say. But to really answer the question, it helps to briefly take a look at the main differences between Web 1.0, 2.0, and 3.0, and then see if Chingari ticks all the boxes required for a true Web 3.0 platform.
Web 1.0 – 2.0 Evolution, simplified
The first iteration of the Internet, later dubbed Web 1.0, stretched from its birth in the 1980s to around 2005. This version of the Internet was marked by static websites (think a brochure-style Geocities website ) and is called the “readable” phase. The information was displayed for others to find, but interactions such as reviews, comments and reactions were largely absent.
The second state, Web 2.0, is considered the “writable” or “social” phase because of its use of interactive data. A key aspect is the facilitation of interactions between businesses and customers, users to users and communities. This phase still dominates the Internet today and encourages collaboration, active participation and information sharing. Dominant platforms are those that have a major social aspect, giving users the ability to post their own information and respond to the posts of others.
Web 3.0 Features and How Chingari Uses Them
It might seem a little confusing right now because the world is dominated by Web 2.0 platforms, but there are a few pioneers who are using the features of Web 3.0 to transform their industries. Chingari has a distinct advantage here for several reasons. As mentioned earlier, Web 3.0 requires a vastly improved foundation, and it’s incredibly difficult to change on a platform whose customers don’t accept downtime. Chingari was launched recently enough to see future trends in Web 3.0 and build their foundation accordingly, but has grown very quickly to become an established name for Web 3.0 social media. Let’s take a look at five key features of Web 3.0 and how Chingari uses them.
Functionality: open protocols, decentralized approach (driven by blockchain)
While there are ways for a platform to have an open and decentralized protocol, only the blockchain has the ability to scale and provide the security necessary to prevent hacks, takeovers, and the like. risks. Chingari is built on a roadmap that will lead to a true DAO, with the users involved helping to govern and decide the future of the platform.
Feature: Integrated business model instead of platform-based ads (on-board ecosystem)
Instead of the current social media model, where the platform works with advertisers and provides creators with a small percentage, Chingari is designed to connect marketers directly to creators. As the platform grows using the $ GARI token, Chingari will also benefit. However, giving creators much more power has been one of the main reasons for the platform’s exponential growth, attracting talent and improving the quality of content, as creators have a chance to make a living.
Functionality: Immersive experience through AI that is intuitive to user preferences, personal and personalized (content consolidation with intelligent algorithms)
This functionality is visible on current Web 2.0 platforms, as this type of functionality can be developed as an add-on service instead of replacing infrastructure. That said, it would be impossible to navigate Chingari’s massive library of content without its AI-based recommendations and custom curation algorithms.
Functionality: Facilitates strong bonds between creators and audiences (user engagement)
This can be seen by current platforms as well, but Chingari uses the $ GARI token to allow more ways to directly interact with creators. The platform even allows users to pledge tokens to a creator pool, which pays dividends if their favorite creators continue to gain popularity.
Feature: New ways for users to get involved and even participate in governance (smart apps)
This is a broad Web 3.0 feature. In addition to DAO, the Chingari platform allows its creators to establish their own store, user interaction services, physical / digital / NFT marketplace and, in a very real sense, manage their own business within their chain.
Until the major social media platforms find a way to convert their platforms and ecosystems into a decentralized blockchain-based business model, Chingari and a handful of others could become the social media platforms. most popular in the world. Because Web 3.0 is the culmination of those features that we wanted to experiment with for the evolving Internet, these are features that we collectively declared to be important to us. And once users experience a truly decentralized platform and ecosystem, and see how much it can improve the creator / user experience, moving back to a web platform. 2.0 will seem as outdated and shocking as stumbling upon the old Geocities site.
Image source: Business Standard