US fast food chain Shake Shack is offering bitcoin rewards to customers using Cash App’s debit card payment rail, Cash Card. According to Shake Shack, participants will get 15% of their purchase back in the form of bitcoin, and the crypto promotion will last until mid-March.
Shake Shack Experiments With Bitcoin Trial To Attract Millennials And Gen Z Customers
Fast food chain Shake Shack is experimenting with cryptocurrency rewards as the company has partnered with Block Inc. to give away bitcoin (BTC). The announcement stems from a Wall Street Journal (WSJ) report by Ann-Marie Alcántara and Shake Shack explained that the move was aimed at attracting younger customers.
The burger chain’s executives told Alcántara that while it’s looking to attract Millennials and Gen Z customers, Shake Shack is also “interested in more cryptocurrency options.” The offer will give Shake Shack consumers the option to receive 15% of their purchase, but paid in bitcoin. Essentially, clients need to take advantage of Block’s Cash Card and Cash Boost system in order to get the BTC reward.
Shake Shack chief marketing officer Jay Livingston told the WSJ reporter that the fast-food chain hasn’t seen a demand for crypto payments. However, Livingston said experience with Block’s Cash App is a good way to determine whether the restaurant should accept digital assets.
“You always try to place your bets on the things that will really make sense and not waste resources on the things that won’t,” Livingston told Alcántara. “If we started using crypto right now in our kiosk, adoption would be very low. But thanks to someone like Cash App promoting it, you’ll get more people who want it and want it too learn,” noted the Shake Shack CMO.
Shake Shack is not the first to test the waters with crypto solutions as Burger King (BK) and Robinhood gave out a single dogecoin (DOGE) reward to BK consumers for spending $5. Robinhood and BK also gave away 20 Bitcoin and 200 Ether during the rewards event timeline.
McDonald’s has yet to test crypto payments, but the fast food giant has tested non-fungible token (NFT) technology. For example, McDonald’s introduced the cult classic “McRib” NFT collectible last November, and McDonald’s France tweeted footage from NFT in April.
What do you think of Shake Shack experimenting with cryptocurrency rewards? Let us know what you think about this topic in the comments section below.
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