eToro has again expanded its presence in the sports field, signing sponsorship deals with eight Italian football clubs that play in Serie A.
The clubs are Bologna FC, Cagliari Calcio, Genoa CFC, UC Sampdoria, US Sassuolo Calcio, Spezia Calcio, Udinese Calcio, Hellas Verona FC and eToro will continue to sponsor them for the 2021/22 playing season.
As per the signed agreement, the broker will have access to a wide range of marketing opportunities offered by the clubs, including match day LED boards, media wallpapers, tickets and digital rights.
In addition, eToro signed an LED-only deal with another Italian football club, US Salernitana 1919.
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Commenting on the sponsorship agreements, Emanuela Manor, Italian Regional Director at eToro, said: “eToro believes that sponsorships are a powerful tool for connecting with the communities at the heart of sport. With more people engaged in the capital markets this year than ever before, education has not been Finance is this important before. We will work with clubs to make financial markets more accessible, bring fans closer to the event and educate them about investing.”
Big boost to brand recognition
Sports sponsorship has been shown to be one of the preferred marketing channels for financial services companies to create brand recognition.
eToro, which is preparing to list on the US stock exchange, is a giant when it comes to sports deals. The Israeli broker supports giants such as Arsenal and many other football clubs in the UK and Europe. It is also the main partner of French football club AS Monaco.
But the broker’s deals aren’t just limited to football, as a 3-year sponsorship deal with Rugby Australia was struck earlier this year.