Buckle up, tech aficionados! Dr. Werner Vogels, Amazon’s Chief Technology Officer, has revealed a tantalizing glimpse into the future of technology, where generative AI takes center stage and cultural fluency becomes the secret sauce.
OK, first of all, let’s take a collective sigh, according to Vogels, artificial intelligence (AI) is not here yet for nuclear weapons. In 2024, Vogels believes, it will be all about cultural awareness and much more, as noted here. Let’s see what culturally aware AI means.
The evolution of AI
Cloud technology, machine learning and the enchanting lure of generative AI have infiltrated every corner of our existence, from writing emails to fighting the elusive specter of cancer, it’s everywhere and seems doing everything.
Imagine this: large language models (LLMs) dancing through corridors of culturally diverse data, gaining deep understanding of the human experience. It’s no longer just about generating lines of code; it’s about embracing the nuances of our collective existence. Dr. Vogels predicts that the future of AI lies in cultural fluency – a superpower that will make generative AI as common as your morning coffee.
Technology touches almost every aspect of our lives. And sometimes the pace of change can be disorienting. But I am convinced that technology will help us solve difficult problems and do it faster than ever. These are my predictions for 2024 and beyond. #AWS https://t.co/NszhSPdWdA
– Werner Vogels (@Werner) November 30, 2023
Culture, the intangible influence that informs our actions and beliefs, will be under the spotlight of AI. As technology evolves, culture will play the role of silent director, determining how technologies are born, unleashed and devoured by the masses, according to Vogels. But while culture adds spice, it can also sow confusion. This is where generative AI comes in, which strives to speak the language of all cultures around the world.
East meets West: non-Western LLMs take the stage
According to the good doctor, non-Western LLMs will enter the AI arena starting next year. Meet Jetthe linguist fluent in Arabic and English,
Yi-34Bthe bilingual maestro of Chinese and English, and Japanese-large-lm, a sensei trained in the subtleties of the Japanese web. These linguistic heavyweights will break down barriers, paving the way for culturally accurate AI that transcends borders. From classrooms to clinics, the repercussions will be seismic.
But let’s remember that language and culture are not entirely interchangeable. A simple translation is not enough to spread the magic dust of cultural consciousness. As these linguistic patterns become imbued with a kaleidoscope of stories and tales, they are poised to offer a global perspective that may well redefine our digital odyssey. The future is technology driven and it’s about to speak your language.
The future of AI
This is all very interesting and in his e-book Vogels outlines other trends such as the rise of femtech, the use of AI for productivity and the evolution of education in the face of technology. However, given the battle for the future of OpenAI and the rise of other localized AI, the technology is entering a period in which it will massively evolve.
Fears aside, this fascinating and powerful technology is expected to be explored in terms of its use, influence and scope in the coming years, perhaps, as Dr. Vogels would have us believe, as early as the year next. The potential seems limitless, and the future of many businesses will depend on how they can take advantage of AI, whether by saving money, creating code, or connecting with customers.