Regardless of the current uncertainties, it’s clear that the world is moving towards decentralization, and the creator market – a world where content creators own their craft and deliver information via their platform – is here to stay.
Around September 2021, Atayen, an app development company, announced the launch of SaTT (Smart Ad Transaction Token) after a successful ICO that raised nearly $7.1 million. The company says this icon will change the world of advertising forever.
Let’s reveal how SaTT – a Blockchain-based token – bridges the gap between advertisers and content creators, potentially opening a goldmine in the advertising market.
How does SaTT work
SaTT has been on its way towards building more efficient, transparent and equitable advertising methods by creating so-called ad pools or ad pools. This, along with “social network farming,” allows advertisers to pay content creators in a transparent manner.
This is first tested with a YouTube ad group called Proof Of Concept: YouTube Challenge. With this, YouTube users can earn SaTT for promoting advertisers on their channels and by reaching certain milestones.
The first ad group registered around 100 million SaTT tokens and its biggest goal is to get advertisers up to 5 million views. Advertisers who have contributed to the pool pay content creators to achieve certain goals on their platforms, especially in terms of views and audience engagement.
As they continue to create and reach the milestones set by advertisers, they will receive SaTT through their account. The beauty of this process lies in its decentralization feature – a lot of middlemen who normally control the process are removed.
However, for content creators, especially YouTubers, the huge engagement in each post has its downsides, and fun is on top.
SaTT specifically solves this problem and ensures that creators’ earnings are protected.
Brands can contribute to the ad pool by putting money into escrow and content creators can request ad payments based on the performance of a piece of content.
SaTT, changing the advertising sector
The world of advertising is very complex and becomes even more complex when online content creators and social media platforms are integrated.
Regardless of some of the challenges faced, it is clear that social media content creators are not going anywhere and will remain important in the advertising world for years to come.
With SaTT, a new payment structure can be introduced in which content creators can get paid without intermediaries and advertisers can set performance targets to be met.
This is a beneficial situation for all involved, and taking advantage of the blockchain makes the process more fair and transparent.
There is clearly a lot of investor support for this idea given that the ICO has successfully raised over $7.1 million and we can expect more support going forward.