German multinational Adidas announced on Thursday the launch of the company’s first Adidas Originals NFT collection. The Adidas Originals NFT drop is in partnership with the Bored Ape Yacht Club (BAYC), cryptocurrency investor Gmoney and the Punks Comics comic book series.
Adidas unveils original NFT ‘Into the Metaverse’ collection
Adidas continues to embark on its mission to enter the metaverse and work with non-fungible token and blockchain technology. The footwear and sportswear company initially partnered with Coinbase and said the metaverse was “exciting” during the last week of November. Adidas also suggested working with the metaverse game The Sandbox. In the first week of December, Adidas revealed a deal between the footwear and sportswear company and Bored Ape Yacht Club (BAYC), the cryptocurrency investor. silverand the Punks Comic series.
The partnership led to the first Adidas Originals NFT collection that honors the creators and will provide access to virtual clothing for the blockchain-based gaming metaverse The Sandbox. There will also be physical products like a hoodie, tracksuit, and Gmoney’s orange beanie. The Adidas Originals NFT collection goes on sale December 17, and owners “will receive exclusive access to Adidas Originals experiences and products.”
“As part of our ambition to celebrate the ideas that define a new era of originality, we have landed at the forefront of creativity, which is the open metaverse,” said Erika Wykes-Sneyd, vice president of marketing and of Adidas Originals communication, in a press release. sent to Bitcoin.com News. “It’s a natural place for Adidas Originals to enter: a wild world where the possibilities are truly limitless and where everyone can express and be rewarded for their most original ideas,” added the Adidas executive.
The Chief Digital Officer declares that “blockchain is one of the most innovative technologies of this generation”
Adidas also bought an NFT Bored Ape Yacht Club (BAYC) called “Indigo Herz”. The BAYC NFT Indigo Herz is officially called Bored Ape Yacht Club # 8774 and Adidas have a small collection of NFTs, according to the NFT Portfolio Summary.
“Ahead of the launch, Adidas confirmed that members had the opportunity to redeem an NFT POAP (Proof of Attendance Protocol) status badge, commemorating their presence at the start of the brand’s metaverse journey,” details the announcement of the the company’s NFT collection.
“It’s so refreshing to see a culturally influential brand like Adidas Originals working so closely hand in hand with the NFT community,” said Gmoney. “At every step, they included the right partners from the crypto, metaverse and NFT community and listened to their thoughts at an early stage.”
Adidas NFTs will be available through the adidas.com/metaverse web portal at 0.2 ETH per unit. Both virtual and physical wearable devices, according to Adidas, will be available in 2022. According to Scott Zalaznik, chief digital officer at Adidas, blockchain technology is “one of the most innovative technologies of this generation.” Zalaznik added:
The foundation we are building with Web3 will lead to new and creative opportunities for partnerships, engagement through digital goods and a path to a more inclusive future.
What do you think of the Adidas Originals NFT collection featuring BAYC, Punks Comic and Gmoney? Let us know what you think of this topic in the comments section below.
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