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6 Questions for Lisa N. Edwards About Starting a Crypto Business – Cointelegraph Magazine

lexmor by lexmor
October 3, 2021
in blog
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6 Questions for Lisa N. Edwards About Starting a Crypto Business – Cointelegraph Magazine

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We’re asking operators in the blockchain and cryptocurrency sector to think their thoughts on the industry…and we’re introducing a few random zingers to keep them on their toes!


This week, we have 6 questions for Lisa N. Edwards, a cryptocurrency trader who runs and co-owns Getting Started In Crypto.

Lisa is a professional Elliott Wave trader with over 20 years of experience in stocks and traditional commodities, and now she trades exclusively in cryptocurrencies. She manages and co-owns Getting Started in Crypto, Thousand To Millions, and The Moon Mag with Josh Taylor. Lisa has extensive experience in previous businesses including Satoshi Sisters, Trading Places VIP, D4.Partners and CoinRunners. Outside of trading, Lisa has a burgeoning career in the media and film industries, with a crypto-themed “CoinRunners” script, which she expects to be filmed in late 2021.


1 – When you tell people that you work in the blockchain industry, how do they react?

Is anyone saying they are in the “blockchain” industry? Crypto, darling, all the way! I’ve been telling everyone for years to buy Bitcoin (BTC) and a lot of cryptocurrencies, and now that Bitcoin is around $45,000, it’s suddenly getting interesting – more interesting at $45,000 than it was at $200. That was the price when I actually started telling people to trade bitcoin. I shake my head and laugh when these people ask me. However, the reactions are paradoxical – mostly, people respond with interest or look at me frankly. There is no between them.

2 – What will happen to Bitcoin and Ether over the next 10 years?

Let me have my crystal ball – it was trained during a bull run. I never want to look this far in the future, as so much can happen in cryptocurrencies in just a couple of months. So 10 years is like an eternity. Both could become dinosaurs, and we know what happened to them.

3 – Does it matter if we find out who Satoshi is or really was? Why and why not?

Depends on who you ask. Different things are important to different people.

People define satoshi in many ways, and thoughts and ideas – about who or what something is – bring new ideas, changes, and conversations. I have family ties with the name Satoshi and have yet to find an interview without mentioning her (yawn). But honestly, I’m only interested in living my life, sharing my experiences in the crypto world and letting others make their own decisions.

4 – Which is smarter: $500,000 Bitcoin or $0 Bitcoin? why?

Both are not absurd, and there are arguments in support of both.

$500,000 Bitcoin is an easy argument from a business perspective, with global adoption and a very outdated financial system. With only 21 million bitcoins mined and a projected 2021 global population of over 7.8 billion people, as of writing, there are currently 18,821,768.75 BTC in circulation. Then consider the possibility of losing 30% to 50% of the total supply due to the premature destruction of paper wallets, no hard drives, or just forgetting the password to access them. This is a closed market model that is getting scarcer day by day, so demand may definitely outpace supply, making $500,000 worth of Bitcoin a reality. Money is essentially a technology that has reinvented the barter system, and Bitcoin is a technology that can reinvent the way we transact globally.

As for the $0 bitcoin, you are trying to convince me by exposing the family ties and the BSV camp’s argument that when Craig Wright moves the block of genesis, BSV is Bitcoin and BTC is obsolete. Personally, I don’t think BTC would go to zero even if it did. My analogy is that if we look at blockchain as the roads we walk and every cryptocurrency as the car we drive, I like the Porsche 911 because it’s faster, sleeker and looks better to me, but Bob on the road loves his Prius because it’s reliable and saves energy. Both can successfully drive on the same road – like encryption, with bridges and interoperability – but more people like Porsches over Prius. So, don’t be Bob – be like Lisa!

5 – From smart contracts to DApps, NFTs, and DeFi, we’ve seen a lot of the next “killer apps” for cryptocurrency, but none of them have taken off yet. What will remain?

The app that anyone can use without having to understand the terminology or what it is, just what it does to change their lives. It’s the same with applications in the unencrypted world. A successful application must be simple, it must provide a solution to a real-world problem and it must do so efficiently, as the periods of interest are getting shorter and shorter.

The truth is that most people just want solutions, no matter how things work, although I like to think that those in the crypto world are more interested in understanding how something works. It’s really cool when you get into it! Think of the prevailing output with an underground building. Most apps get away with not mentioning anything about cryptocurrency despite being built around technology! It doesn’t have to be the hallmark that attracts the audience.

6 – Have you ever purchased a non-fungible token? what was? And if not, what would be the first thing in your opinion?

I buy and sell NFTs all the time when trading. Do I own art that is not moldable? Not currently. My problem with this now is that the art is supposed to be displayed. I have problems with having to display art on an LCD screen. I suppose it’s no different than having a photo library on my iPhone, to extract memories when feeling nostalgic, but having a big, ugly LCD screen on my wall for a $69 million Beeple display defeats the purpose of art. I believe that NFTs can transform the music and media industries, allowing artists to automatically distribute royalties, and I would like to see my CoinRunners movie funded in this way as a way to showcase the crypto industry to the masses. So, to answer this, I would like CoinRunners to be my first NFT.

Desire for the blockchain community:

If you can dream it up, you can make it happen, so don’t stop trying until you find a way!

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